Reach underserved consumers. Identify the penetration of successful competitive products. Updated annually, Market Potential data is available for any census geography, ring, or polygon. Tapestry Segmentation from Esri provides a detailed description of America's neighborhoods.
Segmentation is based on the principle that people with similar tastes and lifestyles seek others with the same tastes. You can use Tapestry Segmentation to learn more about customers, such as the following:. Housing and family characteristics Employment and education levels Product and vacation preferences Home values and favorite activities.
The following sample Tapestry Segmentation reports are available:. Feedback on this topic? Search ArcGIS. Back to Top. Business Business reports provide details about the businesses and employees in an area. You can use these reports to do the following: Better understand trade areas. The following sample business reports are available: Business Locator PDF Business Summary PDF Spending Reports in this category provide information about what consumers spend their money on clothes, education, furnishings, and so on by market.
Demographics Demographic reports provide information about population trends and changes. You can use Traffic Count data to do the following: Understand traffic patterns around a specific location. Traffic Count data is updated quarterly. Tapestry Segmentation Tapestry Segmentation from Esri provides a detailed description of America's neighborhoods.
Data Source: commercial and community contributors. View extensive US traffic data for trade analysis, routing, and mathematical modeling.
Data shows the number of vehicles that cross a certain point or street location in the US. Data Source: Kalibrate. Get statistics about major categories of personal and property crime, including information about murder, assault, and burglary. Data Source: Applied Geographic Solutions. Please share your information and our sales team will contact you soon.
We look forward to communicating with you. Demographics View more than 2, variables on current-year estimates and five-year projection of US demographics, including population, households, income, age, and ethnicity; and data on education, marital status, and languages spoken. Learn more about demographic data. View sample infographic. Consumer spending Which products and services are US consumers buying, and where? Learn more about consumer spending data. Tapestry Segmentation Detailed market segmentation of US residential neighborhoods divided into 67 segments based on socioeconomic and demographic characteristics.
Learn more about Tapestry Segmentation. How To: Create and apply a custom map template Summary A map template can contain a variety of common page layouts or a basemap layer. How can we make this better?
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